Master the Hero Shot: A 3-Part Luxury Food Photography Intensive

Let’s be real—your culinary creations are incredible, but are your photos doing them justice? Alice Photo Co is here to help you skip the fluff and get straight to those scroll-stopping images you can’t wait to share. Art of the Plate is a high-energy, three-part intensive designed for food creators who want a luxury aesthetic without the dry, technical lectures. We flip the script by starting with a high-stakes, professional shoot on day one, giving you an immediate status-boosting win for your brand. By the time we’re done, you’ll not only have a magazine-ready portfolio, but you’ll also understand the professional secrets that make your dishes look as good as they taste.

Curriculum:

Session 1: The “Hero” Shot (3 Hours) We’re jumping straight into the deep end—with a safety net! You’ll step into the studio and immediately begin styling and shooting a complex, multi-element “Hero” shot. Using professional strobes and high-end props, we’ll craft a commercial-grade image that belongs on the cover of a cookbook. This isn’t about trial and error; it’s about walking away with a high-status masterpiece on your very first day.

Session 2: Storytelling & The “Messy” Middle (3 Hours) Now that you’ve conquered the cover shot, let’s dig into the details. We’ll focus on the narrative of your food—the flat-lays, the raw ingredients, and those beautiful “process” shots that make your brand feel authentic and approachable. You’ll learn how to capture your “zone of genius” in the kitchen, creating a cohesive visual story that builds a deep connection with your audience.

Session 3: The Pro-Secret Blueprint (3 Hours) Now that you’ve got the “eye,” let’s master the gear. In our final session, we pull back the curtain on the technical “why.” We’ll deconstruct the Exposure Triangle and light physics in a way that actually makes sense. You’ll learn Alice’s signature “true-to-color” editing style and how to replicate luxury lighting in your own kitchen. You’ll graduate with the confidence to show up online and the technical mastery to back it up.

The Investment

This structure allows you to build your portfolio and your skills incrementally while enjoying exclusive access to Alice’s professional studio and 15 years of industry expertise.

The Foundation

What sets this experience apart is the belief that you should play before you study. While other courses start with “shutter speed 101,” we start with your “zone of genius.” This model focuses on the high-status creative output first, fueling your passion before grounding it in technical rigor. Your host, Alice, brings a BFA in Photography and 15 years of commercial experience to every session. Her “true-to-color” aesthetic is the gold standard for timeless, sophisticated food photography. You’re not just taking a class; you’re entering a professional partnership where “Big Energy” meets academic precision. We’ve designed this specifically for the accessible luxury market—those who value their time and want professional-grade results immediately. By working backward from the masterpiece to the mechanics, we ensure you leave with a skill set that lasts a lifetime.

Meet Your Host

poppy

Alice is the founder of Alice Photo Co, a professional brand and family photographer with a BFA in Photography and a serious love for laughing. Originally from Upstate New York, she brings a sophisticated, editorial eye to the Utah Valley. With over 15 years of experience, Alice has mastered the art of making the technical feel effortless and the intimidating feel like a fun day with a friend. She specializes in “true-to-color” storytelling, helping food bloggers and entrepreneurs show up confidently online with images that actually make them stand out.

Come Prepared With

• Bring your DSLR or Mirrorless camera (if you have one) and your favorite notebook. If you have a specific signature ingredient or a small prop that represents your brand, bring it along! We’re going to make it look like a masterpiece.

Provided For You

• You’ll have full access to a professional studio, high-end lighting gear, and a curated selection of luxury linens and ceramics. Alice also provides fresh, high-quality ingredients for styling and a digital “Editing Cheat Sheet” to keep your photos looking timeless.

About The Setting

The experience takes place in a bright, high-energy studio in Lehi, Utah. The space features massive windows for natural light and a dedicated kitchen setup for food styling. There is plenty of free parking right in front of the building. Just look for the large glass doors at the main entrance; the studio is located on the ground floor, just a few steps past the lobby.

Regions

• Lehi

Location

FAQ